Meta ‘s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) inventory to add “TV & movies” as a new trending-content category alongside other new verticals like travel, business, and finance and investments. (Those join existing categories such as fashion, beauty, pets, autos and sports.) Instagram also launching new, limited-content lineups for “key cultural

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