Edikted, Brandy Melville and Kendra Scott were some of the busiest stores in the US on the official start to the holiday shopping season. Teen brands like Edikted, Kendra Scott and Bath & Body Works had crowded stores on Black Friday with sales on products such as perfume and sweatshirts. Brands popular with younger shoppers and on TikTok, such as Alo Yoga and Brandy Melville, were also bustling with shoppers despite not having eye-popping discounts. Many shoppers were underwhelmed by Black

Tag-uri: Black Friday