Seattle (Knewz) — BMW is changing the way drivers choose the color of their cars. Rather than just go to a car lot and pick out a preferred color combination, the iconic German car manufacturer is simply giving consumers a button to swap one color for another. The innovative concept was unveiled during the Consumer Electronics Show, showing the unique way that the exterior of BMW's SUV, the iX, changes colors. A video of the transformation can be seen on social media . So how does the BMW color-

Tag-uri: BMW