Ferrari marketing boss quits weeks after EV launch backlash

BMW

Ferrari's marketing boss has quit after 16 years at the company just weeks after a backlash over the launch of the supercar maker's first-ever electric car, the Luce. The firm announced this week that Enrico Galliera would leave the role of chief marketing and commercial officer. He will be replaced by former BMW Italy head Massimiliano Di Silvestre in July. Ferrari thanked Galliera for his service and said he had "decided to embark on a new chapter in his professional journey - a decision

Tag-uri: BMW Italia

Ferrari marketing boss quits weeks after EV launch backlash http://www.bbc.com - 25.06.2026 05:10

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Ferrari marketing boss quits weeks after EV launch backlash http://www.bbc.com - 25.06.2026 05:10