The future of cars is a subscription nightmare The future of cars is a subscription nightmare
BMW
As cars get more expensive to make and profit margins dwindle, automakers are coming up with new and loathsome ways to squeeze more money out of their customers. Subscription-based access to vehicle features, like heated seats or remote-start key fobs , are the latest attempt to charge people for things their car already came with. The question is whether customers are going to lay down and take it. Earlier this week, some media outlets noticed that BMW was selling $18-a-month subscriptions to
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