Make Your Marketing a Force for Good

Carrefour

A four-part framework for campaigns that improve the world — and win over customers in the process. In a crowded marketplace, traditional attention-grabbing marketing tactics often come off as narcissistic and off-putting. Brands can create meaningful awareness by embodying heroic qualities—acting as guardians against injustice, prioritizing others’ needs selflessly, and serving as mentors and role models. Successful campaigns, like Carrefour’s defiance of archaic agricultural laws or Domino’s

Tag-uri: Agricultura Carrefour

Make Your Marketing a Force for Good https://hbr.org - 11.09.2024 15:15

din zilele anterioare

Make Your Marketing a Force for Good https://hbr.org - 11.09.2024 15:15