Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut during Monday night’s telecast of the NCAA March Madness championship game between the University of Connecticut and the University of Michigan, the beverage giant will unveil a modernized version of the famous “I’d like to buy the world a Coke” song first heard in the classic 1971 commercial showing

Tag-uri: Coca-Cola Advertising