Pereira O’Dell and Silverside AI tell Adweek how they updated the classic Christmas spot Coca-Cola's 2024 holiday ad is entirely AI-generated (CREDIT: Coca-Cola) Coca-Cola’s traditional Christmas “Holidays Are Coming” ad featuring a convoy of bright red trucks pulling into town got an AI remake this year, as well as several excited children who, in past ads, were filmed live. PJ Pereira, co-founder and creative chairman of San Francisco-based ad agency Pereira O’Dell, and co-founder and partner

Tag-uri: Coca-Cola