Plastic-free paradise
Coca-Cola
How Kerala is redefining responsible tourism “Welcome to Wayanad. From here, all plastic is banned.” Prasanth was on a mission, belly pressed to the carpet of his car, legs sticking out on the roadside. He emerged triumphant, brandishing a forgotten Coca-Cola bottle and carrier bag before starting the ignition. Crossing into the high-altitude, hilly district of Kerala, he pulled up at a designated recycling spot. Ephemera rained out of my upturned tote bag upon strict instruction to hand over
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