Premium drinks brand Finlandia Vodka has unveiled a major new campaign, as it seeks to connect with a younger adult audience in Romania, by tapping into the cultural shift towards more mindful and values-driven alcohol consumption. “It’s Soooooo Fine” is the first campaign for Finlandia under the new ownership of Coca-Cola HBC and is designed to further grow the brand’s market share by aligning with the values of the next generation of young adult drinkers, who are increasingly looking to carve

Tag-uri: Coca-Cola