Young people are ruining Guinness
Coca-Cola
‘Splitting the G’ combines a lackluster approach to downing a pint with something that sounds vaguely sexualized James Joyce called Guinness “the wine of the country.” Now it feels a bit more like the Coca-Cola of alcohol — as much brash branding as beer. Once, it merely had an ugly logo and the rowdy promise of Emerald Isle hedonism which — I confess I have often thought — is crafted to appeal to simple people. For who, other than simple people, chooses Guinness in this day and age when faced
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