Commentary: Does ‘free’ shipping really exist? Here are the marketing tricks you need to know
Coronavirus
Don’t let the allure of free delivery trick you into paying for more than you intended, says a professor. SYDNEY: You’re scrolling through an online retailer, like Amazon, Shein or eBay, and spot a shirt on sale for $40. You add it to your cart, but at checkout, a $10 shipping fee suddenly appears. Frustrated, you close the tab. But what if that same shirt was priced at $50 with “free” shipping? The likelihood that you would have bought it without a second thought is much higher. COVID-19
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