Extent of India’s COVID nudge campaign revealed
Coronavirus
The Government of India’s use of nudge theory in the first three months of the pandemic helped to tackle the virus on numerous fronts, a new study suggests. India has reported nearly five million COVID-19 cases and well over 80,000 deaths (as of 17 September 2020), making the country one of the worst hit in the world. But an even greater tragedy may have unfolded had India’s government not used nudge theory to maintain one of the world’s strictest and longest lockdowns in the first quarter of
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