BERLIN : The Summer Olympics returned to Europe for the first time in 12 years as Paris hosted a sumptuous visual event that hogged the global spotlight for weeks and reinvigorated the brand after the previous two Games had been hit by the pandemic. The International Olympic Committee had not seen fans in their last Summer and Winter Games - at Tokyo in 2021 and a year later in Beijing - due to COVID and it desperately needed Paris to be a hit for a much-needed image and revenue boost. The

Tag-uri: Coronavirus