Pitti Uomo Shows Fashion Industry’s Optimism Despite Choppy Conditions
Coronavirus
The bi-annual gathering in Florence drew steady numbers of foreign buyers, serving as a temperature check for the struggling fashion sector. Strong foot traffic at Pitti Uomo raised hopes the menswear’s aspirational segment will help pull the wider fashion industry out of a two-year slump. Foreign buyer attendance held at roughly 5,000 — the best showing since Covid — but brands warned that a weak dollar, geopolitical uncertainty, unresolved US tariff risks and Saks Global’s bankruptcy could
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