A version of this article originally appeared in Quartz’s Obsession newsletter. Sign up here to share our Obsessions in your inbox . Since the onset of the COVID-19 pandemic, the wellness industry has seen an explosion in popularity – particularly among men, a change for a culture long associated with either crunchy hippies or affluent white women like Gwyneth Paltrow . Advertisement Put simply, “wellness” describes anything we use to support our overall health and wellbeing, outside of

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