Top IKEA retailer says price consistency key as shoppers seek stability
Coronavirus
DAVOS, Switzerland, Jan 19 : Maintaining consistency and not over-reacting on pricing is key for retailers as customers seek stability, the CEO of the biggest global IKEA franchisee told Reuters on Monday. After hiking prices during the COVID-19 pandemic due to supply chain disruptions, the world's biggest furniture retailer has cut prices over the past two years as high inflation and weak housing markets dented consumer demand. "Companies want to have predictability and stability, but
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