Without pre-existing demand for your film, the market doesn't magically appear when you need it. Editor’s note: This is the seventh chapter of “A Producer’s Path,” an ongoing column for IndieWire’s Future of Filmmaking from independent producer Daren Smith. Read previous chapters  here . I’ve done it. I made a film that no one saw. We thought we did “everything right”: We made a film (during COVID), it got into a big festival (Toronto International Film Festival), and sold it to a distributor (

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