By Sean Gregory May 2, 2024 1:54 PM EDT P erhaps the ad, which has run on an endless loop since the start of March Madness, just irks you. Maybe at this point it’s haunting your dreams, your soul, every freaking fiber of your DNA. If you’ve watched an iota of sports on television over the past few months, you know the spot in question: two stylish guys wearing dark jackets, who it turns out are young Oklahoma City Thunder star basketball players Shai Gilgeous-Alexander and Chet Holmgren—though