There Really Is a “Sales Gene”
DNA
Of the employees we studied, those with superior sales performance were genetically different from the rest of the group. MIT Sloan School of Management’s Juanjuan Zhang and three coresearchers explored the relationship between genetics and sales performance. They studied 117 salespeople at an Asian telemarketing company over the course of 13 months. They cross-referenced employee DNA with performance metrics, such as revenue produced, the ability to identify selling opportunities, and effort.
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