Victoria’s Secret brings sexy back with VSXY ticker after woke rebrand crashes and burns: ‘We’re owning who we are’

DNA

Victoria’s Secret is bringing sexy back with a new VSXY ticker on the New York Stock Exchange after a failed flirtation with wokeness tanked sales of its bras and panties. As part of its “unapologetically sexy” campaign , the lingerie retailer announced Thursday that it will officially toss out its VSCO stock ticker in favor of the new, ostensibly sexed-up one on June 2. “Sexy has always been part of our DNA. What’s changed is how intentionally we are owning it,” CEO Hillary Super, the company’

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