IHOP pines for TikTok’s attention with new Dubai Chocolate pancakes valued at $100
The Middle East TikTok Corporate news See all topics Facebook Tweet Email Link Link Copied! Follow New York — International House of Pancakes, a.k.a. IHOP , is leaning into the first word of its name and jumping on a global viral trend that is as lavish as it is expensive. The chain is capitalizing on the “Dubai Chocolate” trend , which has tantalized TikTok users over the past year with its decadent flavor profile, turning it into luxurious pancakes that are worth over $100 — or about 900%
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