McDonald’s launched its biggest marketing campaign in history. It worked
Movies See all topics Facebook Tweet Email Link Link Copied! Follow New York — McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a year rose 2.5% for the quarter ending June 30, putting an end to two consecutive quarters of sinking sales. The chain credited its “standout marketing,” which included the massive movie promotion and the launch of
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