More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower. In the U.S., Reels accounted for 46% of time spent on the Instagram app in 2025, up from 37% in 2024, according to the data that Sensor Towered showed CNBC. On the Facebook app, that figure reached 29% in 2025, up from in 2024. The shift highlights the growing role Reels plays in Meta's efforts to drive

Tag-uri: Facebook Instagram