Megalopolis and the strange art of negative marketing
Francis Ford Coppola
Marketeers have made up bad reviews for major works and used them to promote a new film After a fairly barren summer movies-wise (I’m just waiting for the Alien: Romulus backlash to begin, and will be only too pleased to join in with it), there are more promising movies coming our way this fall. Yet the one that’s attracted more attention and interest than possibly anything else this year, maybe even this decade, is the grand return of Francis Ford Coppola with Megalopolis, a self-funded,
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