Sony and Honda ain’t feelin’ the Afeela anymore
Honda
Sony and Honda have lost that lovin’ Afeela . The joint venture announced today that it would be discontinuing the $90,000 Afeela 1 electric sedan, as well as the unnamed Afeela SUV concept , as it adjusts to slower EV demand and policy pullbacks. In a statement , Sony Honda Mobility (SHM) determined there was not a “viable path forward” after Honda recalibrated its EV strategy following steep losses. Earlier this month, Honda said it would take a writedown of as much as 2.5 trillion yen ($15.7
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