The brand “has been managed to a state of potentially nonexistence,” Cooper Hefner says Cooper Hefner (center) The Cosmopolitan of Las Vegas on July 28, 2018 (CREDIT: Getty Images) Cooper Hefner, the youngest son of Hugh Hefner, made a $100 million offer on Monday to buy back the Playboy brand and intellectual property from Playboy Group. Hefner, 33, told the Wall Street Journal , “It’s a great American company and a great American brand, outside of my personal connection to it,” adding that it 

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