Playboy Rejects Cooper Hefner's $100 Million Offer to Buy Company, Says It 'Substantially Undervalues' Assets

Hugh Hefner

Hugh Hefner’s 33-year-old son said the brand has “been managed to a state of potentially nonexistence” Cooper Hefner (center) The Cosmopolitan of Las Vegas on July 28, 2018 (CREDIT: Getty Images) Playboy has no interest in selling to Hugh Hefner’s son. At least, not for his offering price. Playboy Group said on Thursday that its Board unanimously rejected Cooper Hefner’s “unsolicited” $100 million offer to buy the company, adding that the offer “substantially undervalues” the assets. “After

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