The Coldplay concert incident highlights the dilemma of meme marketing: immense engagement potential, weighed against ethical and reputational risks, says SUSS’ Wang Yue. SINGAPORE: When a kiss cam clip at a Coldplay concert showed two tech executives in a seemingly compromising moment, it quickly amassed millions of views on TikTok and triggered a meme frenzy online. Brands and organisations were quick to jump in. IKEA Singapore posted cuddly toys with an “HR approved” caption, while the

Tag-uri: Ikea