Ikea revenue falls after it lowered prices
Ikea
New York CNN — Last year, Ikea slashed prices on roughly 2,000 products to give inflation-weary customers a break. Although that sparked an increase in orders, revenue fell for the first time in four years as discounts took a bite out of its bottom line. Sales slipped 4% to €45.1 billion ($49.3 billion) for Ikea’s 2024 financial year, which encompassed September 1, 2023, to August 31, 2024, the Swedish company announced Thursday. Ikea, the world’s largest furniture retailer, said that it
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