Dollar General will officially be living up to its name again — with $1 price tags. The discount retailer’s CEO, Todd Vasos, announced in an earnings call that shoppers pinching pennies will now spot over 2,000 items across stores “at or below the $1 price point.” But when and why did the chain’s costs rise above their namesake to begin with? Back in 2019, store started then rolling out items at $1.25 as a way to drive consumer spending and make the shopping experience a bit more well rounded.

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