As fibre surges in popularity among Gen Z, supplement brands are splintering in how they approach public messaging surrounding the nutrient’s wide-ranging benefits — leaning into inflating claims and anti-fat messaging. Dietary fibre is expected to emerge as a key wellness area in 2026, with Gen Z driving growth as social media stokes fears about rising cases of early onset colon cancer — and also proliferates the “fibremaxxing” trend, a movement to intentionally up people’s daily fibre intakes.

Tag-uri: Inflatie