Consumer confidence is rebounding in Europe , leading to a surge in online shopping this year, according to Ecommerce Europe , as reported by Reuters. This resurgence is partly attributed to increased competition from budget-friendly online marketplaces like PDD Holdings' Temu, which are appealing to cost-conscious shoppers. Globally, inflation has affected consumers' purchasing power, encouraging growth in online platforms that offer affordable products. In the US, lower-income households,

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