Romania’s eCommerce market faces challenges as AI and marketplaces reshape competition – report
Inflatie
Romania’s eCommerce market reached approximately EUR 8.1 billion in 2025 and is expected to surpass EUR 8.5 billion in 2026, although growth is entering a more competitive and less predictable phase compared to previous years. According to the MerchantPro eCommerce Insights 2026 report, inflation, pressure from international marketplaces, changing consumer behaviour, and the growing impact of AI on product discovery and conversions are reshaping the competitive landscape. The report estimates
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