Seeing and hearing is believing: The role of audiovisual communication in shaping inflation expectations
Inflatie
Central banks' communication strategies are critical in shaping public inflation expectations, especially as inflation remains a pressing global concern. This column provides evidence from a survey experiment exploring how different communication mediums – text, photo, audio, and video – impact households' inflation expectations. The findings suggest that dynamic audiovisual methods, like audio and video, are significantly more effective than static mediums, such as text or photo, particularly
din zilele anterioare