Seeing and hearing is believing: The role of audiovisual communication in shaping inflation expectations

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Central banks' communication strategies are critical in shaping public inflation expectations, especially as inflation remains a pressing global concern. This column provides evidence from a survey experiment exploring how different communication mediums – text, photo, audio, and video – impact households' inflation expectations. The findings suggest that dynamic audiovisual methods, like audio and video, are significantly more effective than static mediums, such as text or photo, particularly

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