Shopfully study – promotions take center stage: Romanians hunt for discounts while Europeans face economic uncertainty

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The year 2025 continues to be marked by economic uncertainty, despite slightly lower inflation compared to previous years. The latest study by Shopfully – the European leader in digitalizing the retail shopping experience – reveals that 58% of Europeans do not believe their purchasing power will improve this year, while 36% say they might be slightly better off financially but will still focus on saving. Romanians remain cautious and value-conscious, with promotions in the spotlight At a

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