2 military influencers say they never planned to have an online following, but standard recruiting efforts weren't working
Tyler Butterworth's only dedicated follower on social media used to be his mom. The Army National Guard sergeant first class said his entire social media footprint amounted to a Facebook account where he occasionally posted photos of his dog. His mom liked them. That was it. About three years later, Butterworth has over 6 million combined followers across Instagram, TikTok, Facebook, and YouTube. "I used social media as a tool to assist me with recruiting," he told Business Insider's Jake
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