Can the World Cup's viral stars turn social media fame into fortunes?
It took 90 minutes for Vozinha, Cape Verde's 40-year-old goalkeeper, to become a world-wide sensation with more Instagram followers than NFL legend Tom Brady. Vozinha's impressive performance against Spain in the World Cup group stage led to a 0-0 draw, a huge surprise against one of the tournament favourites. It led to Vozinha's 50,000 Instagram followers ballooning to 17.4 million, surpassing athletes such as Brady (15.5 million). World Cup stars, like Vozinha, can harness their new social
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