Ahead of the Jan. 23 release of “ Return to Silent Hill ,” distributor Cineverse is taking an unconventional approach to film marketing, launching an Alternate Reality Game (ARG) to catch fire with horror fans across social media. The campaign drops cryptic clues, exclusive clips and hidden lore across Reddit, Instagram and TikTok, leading players to a central hub at youliveherenow.com filled with unlockable content. The tasks get harder as fans go deeper, but so do the rewards—digital badges,

Tag-uri: Instagram