Commentary: Content creation is no longer just a young person’s game – and that’s a good thing
As younger influencers everywhere grapple with declining engagement rates, we're seeing a significant growth in online content created by older folks, says digital marketer Hazel Yap. SINGAPORE: On her phone, Lillian Droniak checks her notifications one more time before pressing “record”. She demonstrates her latest outfit combination for the camera with a confident pose and witty commentary – sharing fashion advice and dating tips to millions of her followers on TikTok and Instagram. Ms
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