How Trendmood Gets the Scoop
The 13-year-old Instagram account — run by makeup artist Sophie Shab — is known for breaking beauty launches before anyone else. Shab is expanding her empire, inking brand partnerships and planning to open her first pop-up this summer. @Trendmood1, an Instagram account started by makeup artist Sophie Shab in 2015, has become a trusted resource for information about new beauty product launches, often scooping major publications. Lately the account has branched out into brand partnerships and
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