Is brain rot real? Researchers warn of emerging risks tied to short-form video
With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and YouTube Shorts, short-form video content has become a cornerstone of just about every online platform, including LinkedIn and even Substack. But increasingly, studies are finding associations between heavy consumption of short-form video and challenges with focus and self-control. The research,
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