Jennifer Meyer on Turning One Hit Product Into a 20-Year Brand
Building a jewelry brand in the days before Instagram meant getting in your car and tracking down anyone who would give you a shot, Jennifer Meyer will tell you. “I was driving downtown, in Beverly Hills, to Culver City—all over town. If it said ‘jeweler’ on the door, I’d go in and say, ‘I have an idea for a leaf,’” Meyer told Newsweek . “I had no idea there was a price of gold. I had no idea that you had to make a mold. I had no clue and there was no way of learning online. You couldn’t
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