Meghan Markle's 'scandalous' rebrand faces fresh scrutiny as small business speaks out
It has been just over 24 hours since Meghan Markle revealed the bombshell news about her lifestyle brand. Taking to Instagram , she announced that she was axing its previous name American Riviera Orchard in favour of new moniker, As Ever. But it's not just her U-turn that has raised eyebrows , as her new logo on her newly-launched website, which features Princess Lilibet , has also ruffled feathers as has the name, which it has emerged is shared by an independent clothing brand. The logo
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