“Generation Alpha” — teens and pre-teens — are now a big consumer segment for beauty and skincare products. Children from the age of six are flocking to stores to buy face masks, serums, and sunscreen. Young buyers made up 4.7 billion worth of sales last year alone in the US, and this number is likely to soar. #BeautyIndustry #Genalpha #consumers #dwbusiness For more news go to: http://www.dw.com/en/ Follow DW on social media: ►Instagram: https://www.instagram.com/dwnews ►TikTok: https://www.

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