Slow Down, Charli XCX
The most influential media format of the 21st century probably isn’t the podcast, or the TikTok video, or the video game. It’s the mood board. Long used by graphic designers and ad execs, mood boards are collages of images and words—magazine clippings, movie stills, headlines—that guide how a project is supposed to feel. Over the course of the internet era, platforms such as Instagram and Pinterest have encouraged everyday people to mood-board their life, and creative-director jargon— curate ,
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