Is there such a thing as bad publicity? At the Olympics, curling is finding out ... probably not

Italia

CORTINA D’AMPEZZO, Italy (AP) — The world of curling has spent decades trying to figure out a way to raise its profile beyond the “once-every-four-years” curiosity it becomes during the Winter Olympics . Turns out, all it took was a graze of a finger on a 40ish-pound piece of granite, an allegation caught on camera followed by an impassioned expletive-laden response . Social media and the white-hot spotlight that only the Games provide did the rest. The animated back-and-forth between Sweden’s

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