Meet The Sixth-Generation Family Behind Italy's Beloved Bitter Spirit
Italia
The billionaire Branca family has made the popular digestif Fernet-Branca for 180 years. The Milan-based business now has $500 million in annual revenue is already making plans for the seventh generation. Read the full story on Forbes: https://www.forbes.com/sites/chloesorvino/2026/02/15/meet-the-sixth-generation-family-behind-italys-beloved-bitter-spirit/ Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium
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