Aldi loses its cheapest supermarket crown for essentials - one big brand has snatched it away
Lidl
Lidl has stolen Aldi's crown as the cheapest supermarket thanks to its price reduction through its loyalty scheme. Since we began monitoring prices in 2022, there hasn't been a significant price difference between Aldi and Lidl for the eight basic household items, which includes milk and bread. For a considerable period, Lidl held the title of being the cheapest, until Aldi reclaimed it in August, with Morrisons taking the lead for much of September due to its More Card scheme. However, Lidl
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