Lidl boss says Christmas ads are in 'a lot of uncertainty' this year
Lidl
Lidl GB's chief, Ryan McDonnell, has expressed concerns over the "a lot of uncertainty" surrounding this year's Christmas advertisements due to new restrictions on product displays. The new rules stipulate that post-9pm watershed TV adverts cannot feature products high in fat, sugar or salt (HFSS), which are also completely banned from paid-for online advertising. Originally set to be enforced from 1 October, these restrictions have been voluntarily adopted by the industry from the same date,
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